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Staffing News Online

NJSA's Staffing News Online is a monthly e-newsletter that is available to the staffing industry.  The content for Staffing News Online comes directly from our industry partners.  If you are an NJSA industry partner and would like to submit content for Staffing News Online, please email office@njsa.com with your article.

  • Monday, April 27, 2020 4:09 PM | Denise Downing (Administrator)

    Submitted by TempWorks

    Managing a crisis is rarely a smooth process, even when businesses have concrete plans in place for extraordinary circumstances. It’s difficult to make business decisions when the future is uncertain, especially during our current pandemic. Information changes on a daily—sometimes hourly—basis, the resulting economic fallout is unprecedented, and the lack of available data makes it nearly impossible to predict any sort of outcome. But despite the unpredictability the pandemic brings to the economy, there are still some best practices businesses can follow to survive and even flourish afterwards.

    Flexibility

    In times of constant change, flexibility is one of the most important traits your business can possess. Historically, companies that are easily adaptable are more likely to enjoy success after recessions. These businesses take advantage of economic slowdowns by reviewing their operations and making pragmatic shifts in focus while simultaneously investing for the future. Now is the time to review all facets of your company and consider any processes that could be more efficient or eliminated. Maybe your hiring and onboarding process needs revamping, or perhaps there are company strategies in place that could use better execution. Recessions are tough, but savvy businesses will use the slowdown to their advantage. And keep in mind that even when markets return to some semblance of normalcy, the status quo will likely have changed. This might cause a necessary shift in your company’s goals or five-year plan in addition to any operational changes you make during this time.

    Preparation

    There is always something that can be learned in a crisis. For example, many companies now know what it takes for most of their employees to work remotely with success. Businesses can use these gains to construct new crisis management plans. If your company didn’t have a crisis management plan in place before the pandemic, take advantage of this unique circumstance and begin creating one. Although we can reasonably hope a crisis on the global scale of COVID-19 won’t happen in the near future, most companies will experience a potential crisis every two years. It’s valuable to plan for two kinds of crises: external (such as the current pandemic) and internal. Flexibility is still of great importance during a crisis, but having a management plan to follow will help your company stay grounded while undergoing big changes.

    Transparent Communication

    Finally, and perhaps most importantly, it’s critical for leadership to communicate with compassion often and honestly. Be open about the state of the company and communicate regularly with employees. This will improve company morale and build trust in leadership that will last beyond the crisis.

    There is little we know for sure about the state of the world economy, but by being flexible, communicating openly, and preparing for future crises, you can poise your business for recovery in a post-pandemic world.


  • Monday, April 27, 2020 3:56 PM | Denise Downing (Administrator)

    April 6, 2020: Martin Borosko, ESQ., Staffing Practice Leader of Becker LLC, interviewed fellow Industry Partner Nick Florio, CPA, CEO of Strategic Staffing Consultants about the hot topics Nick is consulting with his Staffing clients about during the COVID-19 crisis.

    Borosko: I am sure you are receiving dozens of phone calls from industry clients each day looking for you to give them assistance on weathering this crisis. What is the first piece of advice you are giving them?

    Florio: Initially, they just need to make sure their businesses are being operated safely under these conditions. Use of and investment in remote workforce tools has increased dramatically over the last month. Many smaller companies were not prepared with proper technology and have been using available “off the shelf” support like Teams, Zoom and Skype.

    Once safety has been established, the primary focus comes to CASH FLOW. It is anticipated that customers will start paying more slowly in the upcoming weeks. That will create a domino effect and cause your staffing company to also experience slower than normal collections. This is particularly concerning for those that borrow under an ABL or other formula-based lending arrangement.

    Most ABL’s allow financing of accounts receivable that are less than 90 days old. With slower collections, these thresholds could be stressed whereby prior funded invoices drop off and are charged back to the business creating additional economic strain. This needs to be watched closely, and a call to your lender for temporary modifications of these clauses may be in order.

    Borosko: What are common mistakes that staffing firms are making in forecasting cash flow in this crisis and what advice are you giving them to correct these mistakes?

    Florio: It’s almost impossible to predict what collections, or billings may look like right now. Everyone is reacting differently to this health crisis. Some staffing companies are experiencing large surges in sales, in particular from the healthcare and IT support sectors. Others have experienced a steep fall off in business as retail clients are closing their doors temporarily.

    Whatever it is that a company is currently projecting, they would be wise to have 2 or 3 different scenarios of a cash flow model. They also need to be able to respond quickly by making changes in overhead if both revenue and collections decrease dramatically.

    Borosko: Do you agree that applying for a loan under the CARES Act SBA PPL program should be the top priority for most staffing firms today? What advice do you have for staffing firms in putting together their application?

    Florio: The Payroll Protection Program “PPP” is a great concept that should work well for staffing agencies. Provided you have less than the required 500 employees (and this may be changing soon!) you can apply for and borrow 2.5x your average monthly payroll. The conditions for this specific loan have changed several times, and further changes are expected, but as of the date of this response, the payment terms are 1% interest starting after 6 months, and a re-payment period of 2 years. There is NO collateral requirement, and NO personal guaranty.

    Further, a portion of the PPP loan can be forgiven provided that the use of these funds goes towards continuing payroll for the 8-week period AFTER you borrow the funds. Funds spent on related healthcare benefits, rent or mortgage interest and utilities also count towards forgiveness.

    On Friday several large banks had still not opened portals for on-line applications. Other banks saw their portals “crash” from an abundance of applications. It’s not the kind of volume banks were accustomed to experiencing, so this may continue for the next few days while they reconfigure technology to accommodate the volume. Get in line and get your application in if you qualify!

    Remember, even if a portion of this loan is NOT forgiven, its 1% money for 2 years….. not bad at all !!

    Borosko: Many business leaders have a difficult time cutting internal staff. The obvious first step is to furlough or dismiss historical non-performers and employees who do not fit/buy into the firm culture/mission. But what advice to give to clients about the next round of cuts and how to measure when to make those cuts and who to cut? Is there a KPI for measuring recruiter productivity you ascribe to or another analytic you look at?

    Florio: First – to that extent that you are considering either lay-off’s or furloughs of staff – you need to be mindful of coordinating any planned cuts with borrowings under the PPP. Another aspect of the PPP loan is that “headcount” parameters have been established, and you need to make sure that an appropriate number of staff remain employed in order to benefit from the debt forgiveness aspects of that loan program.

    Given that – many staffing agencies had low or non-performers before this crisis. This could be the time to make those layoffs and begin to curtail your overhead. Cutting sales, recruiting or administrative support staff is never an easy decision, but in light of this crisis, tough calls need to be made, and time is of the essence. It’s not just the wages you would be saving, with employer payroll taxes, health benefits and other wage related costs, every $1.00 of payroll may result in as much as $1.25 in overall savings.

    Click here to download the article in PDF format.

  • Monday, April 27, 2020 3:48 PM | Denise Downing (Administrator)

    Submitted by Becker LLC

    On March 27, 2020, the Coronavirus Aid, Relief and Economic Security Act (“CARES Act”) was signed by President Trump. The CARES Act created a new Small Business Administration (“SBA”) loan program known as the Paycheck Protection Program (“PPP”) which has provided billions of dollars in potential forgivable loans to businesses for purposes of maintaining and restoring jobs to their employees. To date, millions of PPP loans have been approved and funded to qualifying businesses, with $349 billion funded in a matter of weeks and another $310 billion in additional funding on its way.

    In order to obtain a PPP loan, applicants must provide several certifications as part of the application process. One such certification is that “current economic uncertainty makes this loan request necessary to support ongoing operations of the Applicant.”

    On April 23, 2020, the SBA, in consultation with the Department of Treasury, provided additional guidance to address questions concerning the economic need of the applicants. Specifically, newly published FAQ #31 asks “Do businesses owned by large companies with adequate sources of liquidity to support the business’s ongoing operations qualify for a PPP loan?” The answer provided states:

    “In addition to reviewing applicable affiliation rules to determine eligibility, all borrowers must assess their economic need for a PPP loan under the standard established by the CARES Act and the PPP regulations at the time of the loan application. Although the CARES Act suspends the ordinary requirement that borrowers must be unable to obtain credit elsewhere (as defined in section 3(h) of the Small Business Act), borrowers still must certify in good faith that their PPP loan request is necessary. Specifically, before submitting a PPP application, all borrowers should review carefully the required certification that “[c]urrent economic uncertainty makes this loan request necessary to support the ongoing operations of the Applicant.” Borrowers must make this certification in good faith, taking into account their current business activity and their ability to access other sources of liquidity sufficient to support their ongoing operations in a manner that is not significantly detrimental to the business. For example, it is unlikely that a public company with substantial market value and access to capital markets will be able to make the required certification in good faith, and such a company should be prepared to demonstrate to SBA, upon request, the basis for its certification. Lenders may rely on a borrower’s certification regarding the necessity of the loan request. Any borrower that applied for a PPP loan prior to the issuance of this guidance and repays the loan in full by May 7, 2020 will be deemed by SBA to have made the required certification in good faith.” [Emphasis Added]

    FAQ #31 has certainly created reason to pause for those borrowers who relied on the certifications in the SBA Form 2483 application in borrowing under the PPP. While the language in the application and the early SBA and Treasury guidelines seemed to provide the applicants with much discretion in determining whether the loan was required to support the applicant’s ongoing operations, FAQ #31 now indicates that if a borrower had other means of liquidity to support its ongoing operations, in a manner that would not be significantly detrimental to the borrower’s business, the original application certification may not be deemed made in good faith thereby putting the borrower at risk for some sort of liability.

    The impact of FAQ #31 can certainly be significant in light of the hundreds of billions of dollars already funded under the PPP. While borrowers relied on the language on the SBA Form 2483 application and the original SBA and Treasury guidance, borrowers are now contemplating whether the applicable rules have changed and whether they should repay their loans by the May 7, 2020 safe harbor date. Further, FAQ #31 provides no guidance as to what the consequences may be to those borrowers the SBA deems may not have acted in good faith, beyond the penalties and potential criminal exposure identified in the SBA Form 2483 application, which only sets forth the “necessary to support ongoing operations” standard.

    In addition, clarity is being sought by borrowers as to the standards regarding what is considered significantly detrimental to a borrower’s business with respect to the other means of liquidity. Many borrowers are now asking questions about their original good faith certifications before the introduction of the liquidity element as a result of FAQ #31. Such questions include:

    • What if the borrower received a PPP loan while they had reserves or working capital balances on hand that could have been used to fund payroll or other expenses?
    • What if account receivables were factored and the borrower received funding from the factor in addition to PPP loan proceeds?
    • What if the borrower paid out dividends or made distributions to its owners from its operating capital immediately before or after a PPP loan was received?
    • What if the borrower had access to a line-of-credit at the time of applying for a PPP loan?
    • What if the principals of the borrower are high net worth individuals who could have met a capital call or provided a loan to the borrower to support ongoing operations?
    • As the SBA affiliation rules apply to PPP applicants in determining whether the applicant is a small business concern, could the affiliation relationships be considered the means for a source of liquidity for the applicant based on the financial resources of the affiliate?

    These are only a few of the legitimate questions that will certainly open the floodgates of confusion for PPP borrowers. We believe that application of the business judgment rule will be critical in borrowers demonstrating that they applied for PPP loans in good faith on the reasonable belief that such funds were necessary to support ongoing operations.

    Although it remains fairly clear that the typical SBA requirement that an applicant must demonstrate that it is not able to obtain credit elsewhere has been waived under the PPP, the introduction of the liquidity element in FAQ #31 certainly merits further discussion with the borrower’s advisors and professionals to understand the potential ramifications on the borrower’s obtaining of a PPP loan.

    Click here to download the article in PDF format.

  • Monday, April 27, 2020 3:37 PM | Denise Downing (Administrator)

    Submitted by Haley Marketing

    If there was ever a time for staffing firms to be flocking to social media to manage their brand voice, reassure candidates and prospects they have everything under control and, most importantly, be a part of the community...this is it.

    For seven years, I’ve seen the staffing industry slowly shift to understand the real value of social media in the recruitment marketing mix. But, as I stand on my soapbox in our little corner of the internet, I’m here to say we need to move faster, more deliberately, and more strategically. No longer can we accept a social media “strategy” of posting job after job after job. No longer can we accept a social media “strategy” of fluff content, built around third-party articles, and funny memes and junk.

    Given the current state of the country...no...given the current state of the world, we need to be incredibly mindful of everything we post on social media. Incredibly deliberate with every post to make sure we are adding value to the social media ecosystem.

    As we look at navigating the next 60 to 90 days on social media, I cannot overstate the importance of humanizing your brand voice. The world doesn’t need more sales pitches. More direct “BUY NOW” links with forced emojis.

    The world is scared, nervous, and unsure of what’s to come. As social media users are scrolling on Facebook or Twitter, the LAST thing we want to share right now is a forced sales pitch.

    Now that’s not to say you can’t thrive given these circumstances. You can. But, doing so requires incredible attention to detail and mindfulness of what others are feeling and experiencing 

    How to Manage Social Media Company Pages During a Pandemic

    Below, I share a few tactics your firm can try. If you’d like more, you can read my full post on Managing Your Brand Accounts on Social Media During a Pandemic.

    Listen First. Talk Second.

    Spending five minutes on any social platform right now will show you something obvious: The world is collectively talking about COVID-19. Uncertainty, optimism, skepticism, whatever it might be – as you look at social media as a user and not a marketer, it’s evident that this pandemic has everyone chatting.

    Listen first. Talk second.

    No one likes to go to a party and hang out with that friend or family member who is so “Me” focused it drives you crazy.

    Don’t be that guy. Instead, be the person who listens. As candidates are reaching out with messages, understand they are concerned and respond to them with empathy and optimism.

    When scrolling through the newsfeed on Twitter, join the conversation in the local community. If your county executive is posting updates, share your thoughts on the matter and show your community that you’re in this with them.

    Reach Inbox 0

    Facebook messenger...the graveyard of leads.

    “I’m too busy to answer those” must be a thing of the past. Given the uncertainty of the situations we’re all in, we NEED to be active and listening when individuals are reaching out through Facebook messenger.

    Answer questions as they come in and elevate them to the right individual on your internal team if necessary. Ignoring them is not an option.

    Be Mindful of the Reader

    With millions getting their news and information about COVID-19 from social platforms like Twitter, we need to be overly

    critical of WHY social media exists. Every post has a purpose, and before we share our WHAT (the “stuff” we post on social media), we need to fundamentally understand our WHY.

    By being mindful of the reader and understanding their WHY (why they are on social media at all hours of the day), we can be sure to align our message to meet them.

    Share Local News and Information

    Hypothetically, let’s say your staffing firm is a startup. With less than one year of business, you’re the new kid in town.  Some people think you’re cool and want to hang out, some people think you’re different and want to stay away, and many more already have their pocket of friends and don’t even know you exist.

    Now is the perfect time to double down on platforms like Twitter and Facebook to show the community that you are one of them.

    Post or share local news updates to show you are just as committed to the regional footprint as they are.

    ...Now let’s say you’re not the new kid in town.

    With 20 years in business, most people know who you are, and, because of that, they have an opinion of you. Maybe it’s positive. You’re the friendly company that helped someone’s aunt get a job when they were down on their luck. Or, worse, you’re the staffing firm who couldn’t find someone’s uncle a job even though he’s super qualified for everything.

    What if we used this time to double down on being human, sharing local news and information to show the community you continue to be an advocate for them? That you continue to support and worry about the well-being of job seekers throughout the area. What if we use this as an opportunity to reposition your brand as THE staffing firm that listens? That shows after 20 years of redeveloped process and automation and tools...that most importantly, you’re still in business to put people to work in great opportunities.

    Share Resources From Your Website

    If you’ve been consistently blogging on your website, use this time to share content on your social channels that educates and informs the reader.

    Be mindful of the tone and context of each article!

    While an article on the importance of a well-developed workspace is timely, now is the wrong time to share an article about the keys to a professional handshake during an interview.

    Go Live for an AMA (Ask Me Anything)

    Live video is exploding on social media right now. Everywhere you look, another band or singer/songwriter is sharing a live acoustic session from a studio or couch. Local news is cross-posting their live feeds from TV over to social platforms for maximum visibility and reach.

    How can the staffing industry get involved in this tactic?

    Set a weekly Ask Me Anything (AMA for you Redditors out there) where you go live from your home office on Facebook or Twitter and let candidates ask you questions.

    Be the expert your community is looking for and answer their questions as they arise.

    Putting It All Together

    I’m not saying this is the perfect social media management plan during this pandemic, but, if anything, I hope it gives you just one idea to implement this week.

    We’re all in this together.

    Be kind to each other.


    Click here to download the article in PDF format.

  • Monday, April 27, 2020 3:32 PM | Denise Downing (Administrator)

    Submitted by Assurance

    Insurance is a significant expense for most staffing firms and managing costs and cash flows associated with premium payments can make a significant difference in your ability to effectively manage your business, now more than ever.  There are ways to mitigate your insurance costs and/or defer premiums until your business is in better financial health. It’s also important to be mindful of other insurance implications and how to protect your business from COVID-19 related liability claims or uncovered losses.

    The Assurance Staffing Team is implementing a broad array of strategies to help our clients survive and thrive. Below are 10 recommendations to help your business do the same.

    1. Request a monthly reporting payment plan. If you are on a pay-as-you-go Workers’ Compensation program, your monthly premium payments will be calculated based on your actual payrolls for that month. If you are on a fixed premium payment plan, ask your insurance carrier to convert you to monthly pay-as-you-go in order to preserve cash flow. Not all carriers are equipped to offer a pay-go program, but it never hurts to ask.
    2. Free up cash where available in your work comp program. If you are on a loss sensitive program and funding collateral via cash payments, see if your carrier will consider a letter of credit to cover a portion of the requirement and alleviate the next few upcoming cash payments.
    3. Ask for a premium payment grace period. Many insurance carriers are allowing customers to defer premium payments until a future date with no risk of cancellation for non-payment of premium. If they are not able to do so, ask for them to restructure your payments to stretch them further into the policy term. For example, if your policy renews in six months and you have three installments remaining, ask the insurance carrier to allow you to make six installments, rather than three. As COVID-19 unfolds, many state jurisdictions are requiring that carrier make these adjustments.
    4. Seek alternative opportunities. Be creative and look for staffing opportunities outside of the nature of your historical placements. Many industries, especially in the essential goods manufacturing and supply chain, medical and construction industries desperately need more people. Check with your insurance carriers to see if these industries fall within their program appetite. If not, ask for exceptions to their established guidelines so you are able to make those placements.
    5. Review your coverage & policy language. Review your property insurance policies for Business Interruption or Dependent Property/Contingent Business Interruption coverage. Most property policies have ‘Virus’ exclusions which will likely preclude coverage, but some do not have those exclusions (albeit very rare). However, keep an eye on state legislation. At least one state is considering voiding the Virus exclusion and forcing insurance carriers to pay Virus-related Business Income claims.
    6. File a business Interruption Claim. We recommend filing Business Interruption claims regardless of the existence of the Virus exclusions. As mentioned above, at least one state may force insurance carriers to cover the losses, and some courts may interpret coverage more broadly. Claim denials for ‘Virus’ losses will be challenged in court, and you should be on record as having filed a claim with your insurance carrier.
    7. Credit Insurance. Immediately consider purchasing credit insurance to insure your receivables. The entire supply chain is being disrupted and normally good paying customers will start to default on their receivables as you are an uncollateralized creditor. Credit Insurance may help protect you from those losses.
    8. Compliance and Education. Stay current on compliance issues to avoid Employment Practices Liability losses and other fines/penalties that may not be covered. For example, be familiar with the screening do’s and don’ts during a pandemic to avoid claims surrounding invasion of privacy, discrimination, failure to hire, etc. Are you communicating with your employees what to do if they are exposed to the virus? Is proper training/PPE being utilized for potential exposures? The American Staffing Associations’ COVID-19 webinars and resource page should be visited frequently as it contains valuable information on these topics.
    9. Cyber Liability. Review your Cyber Liability policy to make sure coverages and limits are adequate to cover the increased exposure of a remote workforce. Seek a quote for coverage if you do not currently carry a cyber policy.
    10. Check out our resources. You can review Assurance’s COVID-19 Resource page for continuous updates on insurance, compliance and virus safety-related matters, including links to key CDC resources.

    Written by:

    Kurt Murray

    Kurt Murray is a Principal at Assurance who focuses on mid-sized companies in the staffing industry. With over 20 years of experience, his primary responsibility is to provide cost-effective solutions and develop insurance programs that are individualized to a company’s specific needs. Kurt graduated from Northern Illinois University with a Bachelor of Science degree in Finance. He’s been a presenter at numerous staffing industry events and conferences, including TempNet, American Staffing Association, New Jersey Staffing Association and Staffing Services Association of Illinois.

    Rachael Rodakowski

    Rachael Rodakowski is a Vice President at Assurance who focuses on the staffing industry. Her main responsibility is to be a client’s resource and trusted partner. She accomplishes this by staying up-to-date on industry trends and providing cost-effective coverage recommendations. With over 10 years of experience, Rachael educates clients on everything from workers’ compensation class codes to loss trends. Rachael graduated with a Bachelor of Interdisciplinary Studies degree from Arizona State University. She currently holds her Chartered Property Casualty Underwriter (CPCU), Associate in Claims (AIC), Associate in Commercial Underwriting (AU) and Associate in General Insurance (AINS) designations.

    Click here to download the article in PDF format.

  • Monday, April 27, 2020 3:06 PM | Denise Downing (Administrator)

    Submitted by Avionte

    A few months ago, we wrote a post on 7 Productive, Unique and Fun Places to Work Remotely that was filled with ideas to help business professionals spice up their remote work-life but unfortunately, most of the ideas were before COVID-19. No longer is working from a brewery or coffee shop a viable option.

    Instead, pretty much everyone is stuck working from their home, which can feel like the movie Groundhog Day, where every day seems the same.

    To break this dull routine, we’ve assembled seven of our most productive, unique and fun ideas to spice up your work from home routine with COVID-19 in mind.

    Have Themes for Every Weekday

    Don’t make the weekdays seem like weak days. This is a perfect time to make each (and every) day special. Assigning “themes” to every weekday can help distinguish them so they don’t blend together. Here are a few ideas to get you thinking. We hope you try a few out for yourself!

    Monday

    Group Lunch and Travel Talk Day – Schedule a recurring meeting every Monday where your team eats lunch together and one designated person gives a 20-minute slideshow of pictures and stories from a vacation. Not only is this a great way to connect on a personal level, but it also helps your team learn more about each other outside of work. Additionally, it gives everyone something to look forward to on what would have just been an ordinary Monday.

    Tuesday

    Weekly Challenge Day – Come up with a communal challenge for your team. Whether it’s who can place the most candidates, who can take the most steps that day or who has the best lunch – anything really to spark a fun competition.

    Wednesday

    Trivia – Each Wednesday host a digital trivia and keep track of the winners. At the end of the pandemic or at least the day your office opens back up, whoever has the most trivia points wins and gets a special prize.

    Thursday

    Takeout Thursday – You’ve almost made it through the week! Treat yourself with takeout from one of your favorite locally-owned spots. Most of us are food-motivated, or at least to some extent. Having a special meal one day of the week not only gives us something to work towards, but it also supports local businesses – a win-win!

    Friday

    Team Happy Hour – Ending a little early with a team happy hour is always a great way to boost spirits (literally) and end the week on a good note. Cheers.

    Power Hour

    What time of the day are you most productive? An hour after your first cup of coffee? After lunch? Mid-afternoon? Once you identify the conditions and time period that makes you the most productive, use that hour of distraction-free work-time. Create a list of tasks you’d like to accomplish and see how you do within the hour timeframe. It’s like one of those cooking shows where the contestants have only an hour to make something spectacular. You just might find that the time crunch boosts your productivity and creativity.

    Take Frequent, Short “Productive” Breaks

    Taking breaks may seem counter-intuitive to a productive work environment but it’s honestly one of the best things you can do for your job. It’s clinically proven that taking breaks helps refresh the mind, replenishes your mental resources and helps you become more creative. Now pair short breaks with something productive and you’re cooking with fire. Being in quarantine is a perfect time to learn a new skill, practice an existing skill or embrace a new habit/hobby.

    Here are some ideas of productive things to do during breaks:

    • Stretch or work out
    • Meditating
    • Learning a few phrases in a different language
    • Trying a delicious recipe to try out
    • Calling a friend
    • Listen to a podcast
    • Tidy up your workspace or organize a drawer

    20-20 Method

    The average attention span of an American adult has considerably dropped throughout the years, especially with the invention of smartphones. It’s estimated that adults can only stay focused between 10 to 20 minutes, and that’s just an estimate. To maximize your attention span, try focusing on a specific task for just 20 minutes and then move on to another task. This method works phenomenally well when you’re juggling multiple tasks and helps dedicate your full attention to every task.

    Please note: For these next three tips, keep in mind this totally depends on your location, the situation of COVID-19 and your general comfort level. These last three tips are by no means meant to risk your health and safety, they’re simply ideas for if or when you’re comfortable/able to leave the house. With that, here they are:

    Find a Secret Spot Outside the House

    Discover a new or old “secret” spot to change up your work environment. This could be in the woods, a park or even in your own backyard – anywhere outside your home where you can effortlessly maintain social distancing guidelines.

    Bike Ride/Hammock Hang

    In the good old days (a few months back), you could take a stroll through any popular park and almost certainly find a number of people hanging out in hammocks relaxing. While this is still true today, biking to a secluded spot and then hanging up your hammock is surprisingly comfy and fun!

    Switch up the Location

    Being quarantined at home can get boring quickly, especially for your work environment. To spice it up, change up your environment completely with a unique getaway on Airbnb. There’s still a surprising number of listings available. With just a quick search, we found an affordable tree house listing with a hot tub just an hour away with immediate availability. If you have a cabin or another property elsewhere, this is also a perfect time to pay it a visit.

    We’re living in some truly unusual times and it’s no doubt easy to lose motivation working from home. Hopefully this post genuinely helps you spice up your work routine.


    About Avionté

    Avionté is a leader in enterprise staffing and recruiting software solutions, offering innovative end-to-end staffing solutions to over 900 customers and 25,000 users throughout the U.S. and Canada. Avionté delivers a robust platform for clerical, light industrial, IT and professional staffing firms to maximize profits and boost productivity.


  • Tuesday, March 31, 2020 11:45 AM | Denise Downing (Administrator)

    The programs and initiatives in the Coronavirus Aid, Relief, and Economic Security (CARES) Act that was just passed by Congress are intended to assist business owners with whatever needs they have right now. When implemented, there will be many new resources available for small businesses, as well as certain nonprofits and other employers. This guide provides information about the major programs and initiatives that will soon be available from the Small Business Administration (SBA) to address these needs, as well as some additional tax provisions that are outside the scope of SBA.

    Click here to download the guide.


  • Monday, March 30, 2020 11:02 AM | Denise Downing (Administrator)

    Yes, both state and federal governments are trying to issue new laws and regulations (sometimes daily events) that provide additional financial assistance to both employees and staffing firms.

    Obviously, the issues and new laws are complex and sometimes confusing and conflicting. NJSA recommends that you and your firm’s staff initially categorize the state and federal programs (or portions of the laws) into one of the following two categories:

    • Businesses
    • Employees

    Based on the laws and programs determine if your firm qualifies and, if so, research these laws and programs. This way you don’t waste time on programs for which you are not eligible for. For instance, if your staffing firm’s total daily employment (including temporary staff) exceeds 500, the new FFCRA leave programs are not available to your employees.

    The new federal laws are the Families First Coronavirus Response Act (FFCRA) and Coronavirus Aid, Relief, and Economic Security Act (CARES Act). The state programs you need to stay current on are Unemployment Insurance (impacted by new federal laws), Earned Sick Leave, Temporary Disability Insurance, and Family Leave Insurance.

    We recommend your firm maximize the value of your legal and financial advisors who are spending a huge amount of time understanding these new laws and programs for their clients as well as other vendors’ information. Take advantage of online briefings/seminars held by various entities, especially those affiliated with the staffing industry such as NJSA’s Industry Partners. If your firm has financial and/or human resource professionals on staff, they can be delegated this responsibility.

    For now, NJSA is forwarding you two resources that may be of value to you:

    NJSA will continue to distribute relevant information to its membership as it is received.


  • Friday, March 27, 2020 12:53 PM | Denise Downing (Administrator)

    Submitted by Haley Marketing

    It’s amazing how dramatically some things change – and how other things stay the same.

    When I wrote this advice post back in 2008, the staffing industry was facing similar economic challenges – for very different reasons. And while it’s more than a decade old, this post contains invaluable lessons for surviving an economic downturn that are as relevant as ever.

    The biggest takeaway?

    Firms that sell strategically and market aggressively during a recession will come out on top during the recovery.

    Here’s the original copy from my 2008 post, with a few updates made for accuracy:

    Q: David, you work with staffing firms across the country, what marketing is working best right now?

    A: Yes, we work with roughly 1,400 staffing firms throughout the U.S. and Canada. With all these clients, we get to see a lot of what is – and is not – working in selling staffing services.

    So, what’s the magic solution for selling staffing right now?

    Well, as you might guess, there is no magic, one-size-fits-all, works-in-every-case, silver bullet sales or marketing solution. The economy is in rough shape. Business is down. And there is less overall demand for staffing services.

    But don’t get me wrong. Some things ARE working, and I’ll share a few ideas in just a minute. However, before I get to what is working, let’s consider what’s NOT working:

    • Order taking is not working. You can’t sell staffing by being transaction oriented. You have to sell solutions.
    • Increasing call quotas is not working. While boosting quotas can temporarily increase sales, it’s nearly impossible to sustain.
    • Price cutting is not working. You may get more orders, but you may wipe out your profits – and you’ll attract the worst clients. Even worse, you can’t easily raise your prices when business improves.

    Doing the same old things is not working.

    The definition of insanity is doing the same things over and over and expecting a different result. The economy has changed. Staffng has changed. And if you want to continue to be successful, your business has to change too.

    Learn more: Watch our free on-demand webinar, “Strategies for a Changed World.” In it, we share best practices to plan for, recover faster from, and even thrive in these turbulent economic times.

    So what does work?

    While no one solution will be right for every business, here are three strategies that can help you generate more job orders in the coming months:

    1. Sell more strategically.

    Your clients are facing the same business challenges as you. They don’t need temp help, but they do need ways to reduce costs and drive revenue. And that’s exactly what you sell!

    Teach your sales team to sell solutions that improve efficiency, drive productivity, eliminate capacity constraints, and reduce labor and associated personnel expenses. Change your business from providing staffing services to offering workforce efficiency consulting.

    2. Be more visible.

    In your market, there are prospects that don’t know your firm. And there are clients you don’t have time to call.

    If you’ll pardon the semi-self-promotion, now is the time for more marketing. Your sales reps can only contact so many people per day. Marketing allows you to reach more people, more often, for less cost than cold calling. By investing more aggressively in marketing, you will not only attract more business in the short term, you will also recover significantly faster as business improves.

    Aggressive marketing makes more people aware of your firm. It signals to buyers that you’re successful and you must be doing something right. And it reminds people of the value you can provide. During a downturn, the only way to grow is to take business away from the competition, and you do that by being more aggressive.

    Ideal marketing tools you should consider right now include: e-mail (e-mail newsletters, e-cards, personal e-mails, etc.), PPC, content marketing (e-newsletters, blogging, video), social marketing, public relations, SEO and simply spending more time on the phone with your existing clients. Once people return to their workplaces, direct mail (personal letters, greeting and note cards, and postcards) and in-person visits will be great options, too.

    You can even combine strategies 1 and 2 to maximize your impact.

    By educating your local community on strategic uses of staffing (via content marketing, PR, etc.), you make more companies aware of your firm, you position yourself as an expert with more knowledge than other staffing firms, and you create new opportunities to sell staffing.

    3. Focus on hard-to-find talent.

    Most recruiters already know this, but even in a down market, some jobs remain hard to fill. In today’s market, that may include transportation/logistics, IT and healthcare (clinical, allied and administration).

    Become a consumer of local job postings. Study the trends and see what positions remain in high demand. Then either train your recruiters, or hire recruiters with the right experience, to make your firm the top local expert at finding those kinds of people. No matter how weak the economy becomes, staffing firms that can recruit hard to find people will always have a market for their services.

    The bottom line is that the best marketing we are seeing right now is marketing that is both aggressive and focused. Marketing that has a specific goal, is being measured, and is integrated with sales and the operations of the staffing firm. Companies that are making those kinds of marketing investments are having far fewer struggles than those who are simply continuing to do business as usual or trying to downsize their way to success.

    Click here to download the article in PDF format.

  • Friday, March 27, 2020 10:58 AM | Denise Downing (Administrator)

    Submitted by TempWorks Software

    Although the pandemic has forced a dramatic shift into many of our workspaces, we are fortunate to live in an era equipped with endless opportunities for communicating via technology. Phones, email, instant messaging, and video conferencing allow us to stay in continuous contact without leaving our homes, making a remote work setup—while not without its hiccups—a very feasible reality.

    Despite our advances in communication technology, true collaboration can be difficult when we’re unable to share a space with our team members. We lose out on reading one another’s nonverbal cues, which are often just as important as spoken conversation. The inevitable technology glitches, such as temporarily disabled WiFi or audio that refuses to work no matter how many times you restart your machine, can bring critical discussions between teams to a complete halt. Navigating through these setbacks is often a frustrating task, but there are steps you can take to minimize them as much as possible.

    Test Your Video Beforehand

    If you have an upcoming essential meeting, schedule a test meeting with your team the day before. This may take a few minutes out of the workday, but it’s beneficial to troubleshoot glitches and iron out any issues before they happen so you can have your real discussion without big (and often avoidable) interruptions.

    Match the Technology with the Communication

    Your chosen mode of communication should vary depending on your needs. Do you have an item that needs to be addressed immediately, or can it wait a day? Are you sharing any documents? Do you need to have an in-depth discussion? Instant messaging is great for urgent requests and quick conversation, while email often works better for long-term agenda items. If you need to have a lengthy conversation or group discussion, a phone call or video chat will usually be more efficient than an endless chain of emails. It’s likely that productivity levels have (understandably) fallen slightly due to current events, so efficiency is paramount when choosing your method of communication.

    Use Video

    None of us want to reveal that we’re still in pajamas and have a raging bedhead, but consider putting on a nice shirt in preparation for a discussion that includes video as well as audio. While never a true replacement for in-person discussion, video gives coworkers an opportunity to read one another’s nonverbal cues, a critical component to successful team communication.

    Be Economical

    Communication tech is great—but be careful how you use it. The daily constant barrage of notifications and texts we all contend with was a productivity-killer before the pandemic. Now that many of us are working remotely and are thus reliant on those notifications, emails and messaging are going to claw away at our time more than ever. If you have work requiring deep focus, schedule a time when you can be away from your phone and inbox. This will give you the opportunity to cross some items off your to-do list.

    Working from home for several weeks will be a challenge for everyone. By properly leveraging the extensive technology available to us, we will weather through this crisis—and stay engaged with our teammates and coworkers at the same time.


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