Submitted by Haley Marketing
The "drought." The "war." The "perfect storm."
Over the years, our industry has come up with dozens of ways to describe recruiting challenges. But right now? Many of our clients are calling recruiting downright IMPOSSIBLE.
Here's what's making it so tough – and expensive – to fill open jobs:
- Jobs are back.
- Unemployment is dropping.
- It's the holidays (would-be job seekers are postponing their search until the new year).
- Return-to-work anxiety is real.
Bottom line? Increased labor demand, reduced supply, changing job-seeker priorities and lingering fears are making recruiting a real nightmare.
Tired of the cliches – and ready to tackle recruiting challenges head-on?
We have you covered. The team at Haley Marketing brainstormed “50+ Ideas for Social Recruiting,” and below, we share ways you can use social platforms to highlight your staffing firm's success stories – ultimately building your employment brand, increasing your referrals, and giving your recruiting a much-needed boost.
How can you tempt job seekers to choose your firm over all the others?
Celebrate your amazing associates, candidates, recruiters and jobs:
1. Highlight "Employees of the Week." People love to see their name in lights and showing off your top team members (and temporary associates) is a great way to get in front of new candidates. By celebrating the success of your current employees, you'll see your reach expand…and your referrals increase.
2. Highlight top-paying jobs. Some people are still content collecting unemployment. They won't even think about coming back if the pay isn't there. To increase applications, focus on jobs that are paying higher wages.
3. Highlight remote jobs. People want to have the option to return to work, but statistics keep showing that they want remote options. Whenever you have jobs that allow remote work, promote them on social.
4. Post "Recruiter Spotlights." In some industries, candidates choose an employment agency because of the recruiters. Highlight your staff in fun and interesting posts so candidates can get to know them better and feel more comfortable reaching out to your team.
5. Celebrate the wins. When sharing open jobs on social, talk about similar placements made and how you created great matches. Mix these in with open searches so you can communicate the payoff that you are matching great talent with awesome opportunities.
6. Make a big deal of temp-to-hire conversions. You can turn a single placement into several pieces of content for your social accounts: videos, testimonials, images, blog posts, and more.
7. Make your candidates the "heroes" of your content. Feature the stories of candidates you've placed; highlight successful temporary associates in the field.
Need help with recruiting?
Our digital marketing experts would love to talk about your goals and challenges – and explore ways we can help!