Submitted Haley Marketing
When I first started working at Haley Marketing Group, I mentioned I had been placed by a staffing agency one summer. Of course, the next question was, “Who was the staffing agency?” To my dismay, I couldn’t remember the agency name, only the company I had been placed at for the summer.
This, unfortunately, is not an uncommon occurrence.
But why is this? I have broken it down to one key idea: Engagement.
Staffing agencies need to keep their candidates engaged before, during and after the hiring process. It is shown people need an average of five to seven impressions of a brand before they can remember it.
So, you called once to get your candidate set up, and then you called a second time to check in. Now what? Here are four ways to keep your candidates engaged with your staffing agency:
Direct Marketing – Email, Mail or Telephone
This is the most common way staffing companies keep in contact. You can email a helpful blog about “Tips to Keep Your Desk Organized” or call to see how they like their new job and if it is the right ft for them. Near the end of their contract, touch base to see if they are ready for a follow-up job. Lots of opportunity here to reach out!
Advertising – Traditional and Modern
Radio is a cost-effective method of advertising; your staffing firm can purchase short ad spots to be broadcast by local radio station. Many companies, however, have now switched to the more modern format of podcasting. This can be an effective way to show you are an expert in your industry. Around 22% of people listen to podcasts while driving. Imagine all the potential or current candidates out there that could be tuning into your podcast on their morning commute.
Digital Marketing – Social Media
If your staffing agency has started its social media journey, congrats – you are one step ahead of the game. The world of social media can seem like an intimidating step to take. The best approach here is to start small, then add on. Start with Facebook and, if things are going well, create a LinkedIn account!
Keep in mind that social media shouldn’t be used solely for selling; you must offer your followers industry-related content and a glimpse into your company culture as well!
Public Relations – Word-of-Mouth or Personal Selling
Building long-lasting relationships is important to your business’s success. Make sure your candidates feel like they received five-star service by making personal connections with them. Beyond your personal connections, your candidates will have their own connections and can become a great source of referrals!
It’s important to have multiple touch points with your audience if you want to keep them engaged. If you need advice or aren’t sure where to start your marketing journey, don’t hesitate to contact us.