NJSA's Annual Conference is the region’s premier staffing training event for owners, managers, sales and recruiting professionals of direct hire and temporary staffing firms. Attendees will take part in this special training opportunity featuring some of the staffing industry’s most respected professional trainers.
TOYS FOR TOTS COLLECTION: NJSA will be collecting new, unwrapped toys for Toys for Tots. Please bring an unwrapped toy to the Annual Conference!
AGENDA
9:30 a.m. - 10:00 a.m.
Registration & Networking
10:00 a.m. - 10:15 am.
Opening Remarks
10:15 a.m. - 11:15 a.m.
"Backfilling, Reskilling and Behavioral Based Interviewing"
Presented by Susan Russo
Your next great placement may be in the talent pool you already have! Discover how to turn current talent into new client opportunities in this fast-faced, practical session. Participants will learn how to map skills for effective redeployment and use technology to create an internal job market to repurpose proven talent into new opportunities. Strengthen selection decisions by taking a clear approach to determining key competencies and effectively utilizing Behavioral Based Interviewing to assess candidate skills and authenticity. You will gain actionable tools to uncover hidden potential, make stronger matches and place talent where it can deliver the greatest value.
Learning objectives include:
- Skill mapping for effective movement to new clients
- Leveraging technology to build your internal job market and repurpose the talent you already have
- Best practices of Behavioral Based Interviewing
- Determining and assessing competencies (knowledge, skills and abilities)
- Methods to assess candidate authenticity
Susan Russo, MHRM, SPHR, GPHR, SHRM-SCP is a seasoned HR leader with more than 20 years of experience supporting private and global organizations in strategic HR and leadership roles. She brings deep expertise in organizational strategy, leadership development and strategic human resources. Today, she shares her perspective through teaching, speaking and thought leadership focused on professional and organizational improvement. She is an Adjunct Professor at Fairleigh Dickinson University Silberman College of Business and is the author of the book “Now a Manager, Next a Leader.” She regularly speaks at national conferences and provides training and development workshops for organizations of all sizes.
11:15 a.m. - 11:30 a.m.
Break
11:30 a.m. - 12:30 p.m.
"AThe Future of Sales Is Still Human"
Presented by Lynda Wolf
The future of sales isn't about choosing between AI and people. It's about combining the power of both. While AI can automate tasks, analyze data, predict customer behavior, and generate content, it cannot replace creativity, emotional intelligence, trust, or authentic relationship-building. In this engaging and interactive workshop, participants will learn how to combine the power of AI with creative marketing campaigns and relationship-driven sales strategies to influence decisions, build credibility, strengthen partnerships, and create lasting customer loyalty in today's AI-powered marketplace.
Lynda Wolf is the Founder and Principal of FizGIG Workforce Solutions and a sales, workforce, and leadership strategist with more than 30+ years of experience helping organizations grow through stronger relationships and smarter business development. From recruiter to Regional HR Director for a Fortune 500 company and Division Director for one of the world's largest staffing firms, Lynda has built a career driving sales growth, expanding client partnerships, and leading high-performing teams. Today, she helps sales professionals combine the power of AI with the human skills that close deals, including relationship building, emotional intelligence, creativity, communication, and trust. Her engaging, interactive presentations provide practical strategies that participants can immediately apply to increase sales performance and strengthen customer loyalty.
12:30 p.m. - 1:30 p.m.
Lunch, Networking & Annual Business Meeting
1:30 p.m. - 2:30 p.m.
"Utilizing AI as a Recruiting Tool"
Presented by Verlin Miller
Watch for more information soon!
2:30 p.m. - 2:45 p.m.
Break
2:45 p.m. - 3:45 p.m.
"Sales Leadership in Action"
Presented by Anna Frazzetto
Based on Anna Frazzetto’s book, Sales Leadership in Action: 100 Tips for Coaching Reps, Building Cultures, and Closing Deals, this high-energy, practical session is built for the people doing the work every day: sales professionals, recruiters, account managers, business development executives, producers, and future leaders.
This is not another presentation filled with theories, complicated sales models, or outdated tactics that sound good in a conference room but never make it back to your desk.
No fluff. No nonsense. Just practical ideas that work.
Drawing from decades of experience building businesses, leading global revenue organizations, coaching sales teams, and sitting across the table from clients, Anna shares real-world lessons that participants can apply immediately.
Participants will learn how to:
- Take ownership of their goals, activities, and results
- Stay motivated when the market is slow or the answer is “not now”
- Build confidence without becoming aggressive or pushy
- Ask better questions and become more curious about the buyer
- Listen for what the client is really saying, and sometimes what they are not saying
- Move beyond transactional selling and become a trusted partner
- Create momentum when an opportunity begins to stall
- Navigate objections and difficult conversations with confidence
- Communicate value instead of simply pitching a product or service
- Build stronger relationships through consistency, credibility, and follow-through
- Close with confidence by earning the right to ask for the business
- Contribute to a positive, accountable, and results-driven sales culture
As a transformative leader in the staffing and consulting industries, Anna Frazzetto brings extensive expertise in scaling high-performing sales teams and driving business growth. She is the Founder and CEO of AFM Strategic Partners, a firm specializing in empowering sales teams, transforming portfolios, and accelerating revenue growth across industries. Through tailored advisory meetings, innovative sales methodologies, and solution-oriented selling, AFM Strategic Partners helps organizations diversify their portfolios and stand out in the marketplace.
Previously, Frazzetto served as the Global Chief Revenue Officer, where she led a global sales transformation, diversifying the organization’s focus from energy services to STEM-focused staffing and expanding service offerings such as Statement of Work (SOW) solutions.
3:45 p.m. - 4:00 p.m.
Closing Remarks
Sponsorships Available
By exhibiting and sponsoring the NJSA Education & Training Conference, you can expand your contacts and show your new products. Take advantage of this opportunity to meet with the people who will use your products and influence the sales decision.
Luncheon Sponsorship - $1,250 (1 Available)
- Recognition as a Luncheon Sponsor
- Exhibit table at the event
- Two complimentary conference registrations
- Opportunity to make 5-minute remarks about your firm’s services at the luncheon
- Marketing flyer in attendee handout
- Company logo on all pre/post event marketing, including emails, website and event signage
Educational Session Sponsorship - $1,000 (4 Available)
- Recognition as one of our Educational Session Sponsors
- Exhibit table at the event
- One complimentary conference registration
- Opportunity to make 5-minute remarks about your firm’s services prior to your sponsored session.
- Marketing flyer in attendee handout
- Company logo on all pre/post event marketing, including emails, website and event signage
Exhibitor - $750
- Exhibit table at the event
- One complimentary conference registration
- Marketing flyer in attendee handout
- Company logo on all pre/post event marketing, including emails, website and event signage
If you are interested in confirming a sponsorship, please contact Denise Downing at the NJSA Office at office@njsa.com.
