NJSA's Annual Conference is the region’s premier staffing training event for owners, managers, sales and recruiting professionals of direct hire and temporary staffing firms. Attendees will take part in this special training opportunity featuring some of the staffing industry’s most respected professional trainers.

AGENDA

9:30 a.m. - 10:00 a.m.
Registration & Networking

10:00 a.m. - 10:15 am.
Opening Remarks

10:15 a.m. - 11:15 a.m.
"Using AI in Staffing for Sales & Recruiting: From Novelty to Necessity"
Presented by Brad Smith, Haley Marketing

This session will discuss how artificial intelligence is transforming candidate behavior and staffing sales.  Our speaker will also share ideas for practical tools and free tools.

Brad Smith is Chief Strategy Officer at Haley Marketing. What do you get when you combine a Masters in Education, Bachelors in Psychology and Communication with experience in marketing, advertising and PR? The staffing industry’s leading SEO and social media expert, of course! From his origins as a Marketing Advisor to his current role as Director of SEO & Social Media, Brad’s main focus has been working with clients to develop and implement strategic marketing plans. As Haley Marketing's resident digital marketing guru, Brad’s job is to make sure that their clients' online presence attracts the attention it deserves (and steals traffic from your competition!)

11:15 a.m. - 11:30 a.m. 
Break

11:30 a.m. - 12:30 p.m.
"AI Panel Discussion: Beyond the Buzz:
How AI’s Changing the Way We Recruit & Sell"
Panel Discussion

Forget the hype. Recruiters, sales pros, direct hire specialists, and field leaders share how they’re actually using AI in the day-to-day — the quick wins, the growing pains, and the game-changers. Expect real talk and practical takeaways you can use the second you’re back at work.

Speakers:

• Jen Brown, Senior Manager of Professional Sales, Masis Professional Group
• Nicole Donahue, National Sales Representative, Integrity Staffing
• Amanda Knuth, Senior Staffing Coordinator, System One
• Gabbi McEntee, Executive Recruiter, Mount Kemble Search Group

12:30 p.m. - 1:30 p.m.
Lunch & Networking

1:30 p.m. - 2:30 p.m.
 "Be Better than Your Competition: How to Differentiate Yourself in Today’s Recruiting and Sales Landscape"
Presented by John Ruffini, HealthTrust Workforce Solutions

This session equips recruiters with actionable strategies to meaningfully differentiate themselves from the competition — not by what they do, but by how they do it.

We will explore key areas where top recruiters distinguish themselves:

• Canvassing Skills (Targeted Recruiting and Sales): Proactively go where the candidates are — instead of waiting for them to come to you. Balance immediate placement needs with long-term pipeline development.

• Communication Mastery: Know not just when and how often to communicate, but which channels and approaches resonate most. Tailor your messaging for maximum impact and engagement.

• Relationship Building: See candidates and clients as people first, not just transactions. Cultivate a genuine curiosity to uncover true needs turning every conversation into an opportunity to add value. Ask the right questions so thoroughly that you rarely need to “sell.”

• Personal Branding: Ensure your online and offline presence communicates your unique value clearly and consistently. Create an impression that lasts — making you the recruiter candidates and clients remember.

This session also ties these methods to reducing one of the biggest frustrations in recruiting: candidate ghosting.

John Ruffini is the Vice President of Professional Development for HealthTrust Workforce Solutions – an industry leader in the Healthcare Staffing space. He and his team focus on training and development for the entire organization in an effort to help employees be the best they can be at whatever role they are playing within the company. John’s passion is recruiting and every recruiter hired at HealthTrust goes through a two-week boot camp training he developed that has improved new hire ramp-up time by 30%. John started on a perm desk and developed a knack (or sickness!) for starting branches from scratch in new markets or rebuilding struggling ones. While he has been in the recruiting and staffing industry for 30 years and is passionate about training, mentoring, and developing individual contributors and managers.

2:30 p.m. - 2:45 p.m.
Break

2:45 p.m. - 3:45 p.m.
"Your Personal Branding & Differentiation Story"
Presented by Beth Messich

This session will discuss how to identify your core strengths and traits, build your career ladder and story and how do you leverage that into your personal professional branding.  

Beth Messich is the Principal and Founder of Beth Messich Coaching and Consulting. A seasoned Learning & Development | Talent Management Executive and leadership coach, Beth has spent the past 15+ years creating learning and talent solutions for companies ranging from early-stage startups to mature global brands. She collaborates closely with clients to create strategies, resources, and programs that are authentic to the organization and reach the best outcome.

After years of coaching in her professional roles, Beth completed her formal coaching training at Georgetown’s Institute for Transformational Leadership. She uses that experience to coach individuals and to help incorporate coaching into organization’s performance and development strategies to increase people leadership capabilities.

3:45 p.m. - 4:00 p.m.
Closing Remarks

Sponsorships Available

By exhibiting and sponsoring the NJSA Education & Training Conference, you can expand your contacts and show your new products. Take advantage of this opportunity to meet with the people who will use your products and influence the sales decision.

Luncheon Sponsorship - $1,250 (1 Available)

• Recognition as a Luncheon Sponsor
• Exhibit table at the event
• Two complimentary conference registrations
• Opportunity to make 5-minute remarks about your firm’s services at the luncheon
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

• Recognition as one of our Educational Session Sponsors
• Exhibit table at the event
• One complimentary conference registration
• Opportunity to make 5-minute remarks about your firm’s services prior to your sponsored session.
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

Exhibitor - $750

• Exhibit table at the event
• One complimentary conference registration
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

If you are interested in confirming a sponsorship, please contact Denise Downing at the NJSA Office at office@njsa.com.