NJSA's Annual Conference is the region’s premier staffing training event for owners, managers, sales and recruiting professionals of direct hire and temporary staffing firms. Attendees will take part in this special training opportunity featuring some of the staffing industry’s most respected professional trainers.

AGENDA

9:45 a.m. – 10:15 a.m.
Registration

10:15 a.m. – 11:15 a.m.
"The Art of Building Influence"

So many go about influencing the wrong way.  They focus on ‘how can I get this other person to do what I want?’, a one-sided transactional approach.  To have true influence, you first need to guide the discussion to uncover the areas that motivate that other person, then dig deeply into those.
 
Job Search Strategist John Hadley has written an insightful series on Building Influence. Join us as he shares key insights to help you conduct more influential conversions:

• Meetings with employers that set you apart from other staffing professionals and recruiters,
• Networking conversations that truly engage your contacts, and
• Needs assessments that motivate clients, prospects and candidates to take action.

John Hadley helps job seekers who are frustrated with their search.
After graduating from Stanford University, John worked in the financial services industry for 25 years, in roles ranging from Product Manager to Chief Actuary. He then opened a successful consulting practice which generated over $2.5 million in revenues.  Two decades ago he started his Career Search Counseling business, and has helped hundreds of professionals land the job and pay they deserve.

John is a popular speaker and author on career and career search topics.  In addition to editing and writing for the leadership and development magazine The Stepping Stone, John publishes his own Career Tips Email newsletter, bringing over 9,000 subscribers expert advice on marketing yourself for a career search.  Find out more on his website, www.JHACareers.com.

11:15 a.m. - 12:15 p.m.
"Improving Communications & Overcoming Obstacles: Bridging the Gap Between Sales & Recruiting"

• Current market challenges
• Overcoming objections
• Metrics: the why and how behind them
• Creative solutions to find those “unicorn” candidates, and a variety of other topics to assist recruiters and salespeople expand their skillset and successfully expand their output by working smarter, not harder.  
  

Speakers:

• Ashish Arora, Sr. Technical Recruiter, Masis Professional Group, Technology
• Steven Yetter, Talent Acquisition Manager (Freelance) & former NJSA Board Member
• Michael B. Bartels, Market Manager, Randstad USA
• Moderated by Michael Menzer, Sr. Business Development Manager, Masis Professional Group, Technology
  

1:00 p.m. - 1:30 p.m.
"Labor & Employment Law in the Age of Artificial Intelligence"

The presentation will explore how the use of AI in employment decisions may result in non-compliance with federal, state, and local laws. The presentation will also contain a crash course to bring attendees up to speed on the basics of AI.

David Frankel is an associate in the firm’s Business Services Group and focuses on labor and employment law. Prior to joining the firm, David worked for a large law firm and graduated Order of the Coif from the Benjamin N. Cardozo School of Law. Prior to law school, David practiced as a CPA and worked in both tax and auditing roles at one of the world’s largest accounting firms and at a major international bank.

1:30 p.m. – 2:00 p.m.
"Legislative Update"
Presented by Marc Freedman, Freedman & Friedland LLC

NJSA's General Counsel, Marc Freedman, will provide an update, on the Temporary Workers' Bill of Rights legislation that is impacting many staffing firms in New Jersey.

In the staffing industry, developing your own personal brand can be the key to unlocking opportunities. Whether you are on the recruiting or sales side of the business, success often hinges on your ability to persuade others to recognize the value you, as an individual, are able to provide.

Personal branding is a deliberate and strategic practice where you define and communicate your unique value proposition. While individuals have long been mindful of their public image and reputation, the advent of online search and social media has significantly amplified both the potential audience for your personal brand and the associated risks and rewards. To thrive in this modern landscape, it's essential to master the art of personal branding and leverage it to achieve both professional and personal success.

In "Staffing Success Unleashed: The Power of Personal Branding" we will talk through practical ways to improve your personal brand and leverage it for success regardless of where you are on the spectrum of personal branding - from  "I've never heard of it" to "What should I focus my next TED talk on?"

Mike McKerns has dedicated over two decades to the Staffing Industry. His journey began as the head of Sales for Pathfinders in the Philadelphia market, where he honed his expertise for eight years.

In an entrepreneurial twist, Mike embarked on a new venture and founded Mamu Media, a content marketing company exclusively devoted to empowering staffing companies to elevate their brand. For nearly a decade, he passionately steered Mamu Media towards success, before merging it with Haley Marketing, headquartered in Buffalo, NY.

But Mike's story doesn't stop there. In 2021, he returned to his roots in Sales, taking on the role of Enterprise Account Executive with Avionte Staffing Software. With his wealth of experience and dedication to the industry, Mike McKerns continues to make a lasting impact.

3:00 p.m. – 4:30 p.m.
Moderated Roundtable Discussions

Attendees will have the opportunity to participate in moderated roundtable discussions by our staffing industry experts:

• Elaine Balady, CPC, Principal/Managing Partner, The Assurance Group
• Mike McKerns, Account Executive, Avionte

• Mike Menzer, CSP, Sr. Business Development Manager, Technology, Masis Professional Group

• Wendy Tordilio, Vice President, System One

The following topics will be discussed:

• Client Visits & Intake Calls
• Candidate Experience
• Utilizing ATS 
• Social Media/Branding
• Partnership/Communication Between Sales & Recruiting
• Building a Target Client/Prospect Profile
• Recruiters Time Management
• Finding Candidates and How to Contact Them in the Current Environment 

4:30 p.m. – 5:30 p.m.
Cocktail Reception

Sponsorships Available

By exhibiting and sponsoring the NJSA Education & Training Conference, you can expand your contacts and show your new products. Take advantage of this opportunity to meet with the people who will use your products and influence the sales decision.

Cocktail Reception Sponsorship - $1,500 (1 Available)

• Recognition as the Cocktail Reception Sponsor
• Exhibit table at the event
• Two complimentary conference registrations
• Opportunity to make 5-minute remarks about your firm’s services at the cocktail reception
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

Luncheon Sponsorship - $1,250 (1 Available)

• Recognition as a Luncheon Sponsor
• Exhibit table at the event
• Two complimentary conference registrations
• Opportunity to make 5-minute remarks about your firm’s services at the luncheon
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

• Recognition as one of our Educational Session Sponsors
• Exhibit table at the event
• One complimentary conference registration
• Opportunity to make 5-minute remarks about your firm’s services prior to your sponsored session.
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

Exhibitor - $750

• Exhibit table at the event
• One complimentary conference registration
• Marketing flyer in attendee handout
• Company logo on all pre/post event marketing, including emails, website and event signage

If you are interested in confirming a sponsorship, please contact Denise Downing at the NJSA Office at office@njsa.com.