The best social recruiting strategy focuses on a combination of organic content and paid advertising tactics. During this talk about recruiting on Facebook, Matt Lozar, the director of recruitment marketing at the Haley Marketing Group, will walk through a number of different strategies and tactics to help meet your recruiting goals. Whether it’s through posting videos, advertising jobs, or targeting your candidate database, Facebook recruiting continues to develop and provide effective options for staffing agencies and recruiters to find the necessary candidates to fill their open jobs.
Speaker: Matt Lozar, Haley Marketing
As the Director of Recruitment Marketing at Haley Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising/distribution, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through programmatic software, Matt has been working on making the recruitment budget more efficient for staffing agencies by focusing on being faster, more effective and less expensive.
Matt has six-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has spoken at the last three Staffing Worlds and on numerous Haley Marketing webinars. He hosts a weekly LinkedIn Live broadcast that focuses on the latest trends in recruitment marketing. Matt is also a vice-chair of the Social Responsibility for the American Staffing Association.
Registration Fees:
NJSA Members: No Charge
Non-Members: $35 per person
This Webinar is Being Presented by
Cancellations will be accepted via email by May 17, 2021.
No Refunds after May 17, 2021. No-shows will be billed.
